Saturday, April 15, 2017

Four Things to Consider When Budgeting for Custom Web Design

Most custom web design firms don't provide any sort of price quotes until after they've had a chance to meet with their prospective clients and discuss exactly what kind of work needs to be done. In fact, you should probably be wary of any web designer who does quote you a price without speaking to you to discuss your specific needs. Of course, not knowing what to expect can be frustrating for businesses as they shop around for new websites. To help ease your fears, I'll be using this article to explain the various factors that web designers use to determine the price of a custom built site.
#1 - How big does the site need to be?
Small business web design tends to be a lot cheaper than designing sites for major brands. Think about the different pages you need to include on your site in order to promote your products and services. A five-page site will cost a lot less than a twenty or thirty page site, and you should have some ideas about the size of your site before you get started. Keep in mind also that the types of pages you require will also influence your final price.
#2 - What kind of graphics does your website need?
Today's graphic designers have a plethora of terrific options when It comes to designing custom graphics for websites. If you need animations, gifs, videos, and other high-tech graphics, you can expect to pay extra for your custom site. If you only need to focus on an attractive logo and a small set of related images, you can expect to pay less.
#3 - What kind of content management system (CMS) do you want to install?
If you're going to be making changes to your new site once it launches - adding blog posts or articles, updating links, featuring product information and coupons, etc - you will need a custom website that includes a user-friendly content management system. This will allow you to add content to your site with ease, saving you time and costly mistakes in the long run.
#4 - Will your site be optimized for success in Google and other search engines?
Chances are, organic search is the main way you can expect new customers to find out about your business. You want to make sure that your site shows up at the top of the search results for its most lucrative keywords. Some of this work can be done while your site is being designed. This is the time when keywords should be chosen and incorporated into the site's meta tags and descriptions, written content, and image alt tags. The amount of search engine optimization you have performed on your site can influence the cost of custom web design, but it will pay off in the long-run.
Ultimately, even the most experienced web designers - especially the most experienced web designers - won't be able to give you an exact price for your site until they have a chance to speak with you and develop a strategy for branding and marketing your business' website. But don't be afraid to take the plunge and make that call. A high quality custom web site will pay for itself in no time!
Learn more about the cost of custom web design and marketing from the experts at ImageWorks Creative. Their blog is a terrific resource for website design budgeting.

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