Sunday, September 18, 2016

Add Features to Your Interactive Web Site

An interactive web site is undeniably more attractive to visitors and holds them longer. It also invariably earns many return visits. To make your interactive web site even more attractive, here are some features you may want to add to it, if your site does not have them yet. According to statistics, they will be even more effective if placed in your landing pages.

Discussion forums

Discussion forums are very popular among online users. Here users united by a certain interest can congregate and have online conversations, encouraging them to return again and again. Eventually, these users form an online community that becomes the solid and loyal base of the website.


You can also build and consolidate a long term relationship with your web site visitors by asking them to subscribe to your newsletter. At no cost, they will be able to receive updates and other useful information by email. Of course, the newsletter will also contains invitations and links to pages you want them to visit.

Online guestbook

An online guest book may take the place of a discussion forum or may co-exist with it. The difference is that comments by visitors on a guest book are about the web site and their experience on it. This may be password-protected to allow you to screen and approve or disapprove comments. This could also be a way of gathering your visitors’ email addresses if you do not have a newsletter.

Site search engine

A site search engine allows users to more easily search for something within your site. This encourages them to explore your site, too.

News column

A news column adds value to your web site by flashing up to the minute news to your visitors. This could also spark discussion with and among your visitors.

Personalized postcards

You can offer a selection of free postcards on your site, preferably with a theme related to your topic. It would be best if your visitor is able to send the postcard to an unlimited number of recipients, with a personalized message. Of course, each postcard contains a link back to your site.

Online calendar

The online calendar is particularly effective for web sites with registered users. Each one gets an individual calendar customizable with his or her appointments and alerts. This will entice the users to spend more time on the site and to check in regularly.

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