A well planned and designed site should specifically cater to the needs of the actual web user. A website can have many different purposes, such as entertainment, for information, or for buying goods or services. Every page on the website should have a clear and defined function, and have the ability to clearly assist the user in what they wish to achieve.
Web users want to find relevant information as soon as possible, so for this reason it is essential to provide a clear layout that is easy to read. Organizing the text is possible with short, to the point sentences, bold headings and subheadings and bullet points.
The preferred typeface to read on-screen includes the Sans Serif fonts like Verdana and Arial. A benefit of these fonts is that they look modern and include minimal decorative parts. 16-pixel text is generally a nice size to read on-screen and there should be a limit of 2 to 3 typefaces per page to help maintain the more streamlined look.
A planned color scheme can help to improve the user experience on a website. The use of complementary colors is appreciated for creating harmony and balance. Plus, the colors that complement each other are a lot easier to read on-screen. The use of bright of vibrant colors should be kept to a minimum, and mainly used to highlight something specific on-screen such as a call to action button.
Easy to use navigation is essential to keep users on the site and exploring the different areas. Generally, the site user should be able to navigate to the preferred piece of information within three clicks. Other simple navigation tactics include using bread crumbs, a logical page hierarchy, and buttons.
Overall, a functional and beautiful website is easily achieved when the right design elements are put in place. By investing the time at the start of the design project, you can end up with a site that is memorable, useful and engaging for visitors.