If you have a website that works but isn't exactly impressive to look at, there is plenty that can be done to rectify the situation. In general, the best way to go about sprucing up a website is to do a complete redesign. By redesigning your site, you'll be able to start fresh, without any trace of the site you currently are looking to replace in its wake. After all, a redo is actually faster and easier than trying to take a poor quality design and tweak it into something palatable.
When having your site redone, there are a variety of things that should be taken into consideration. Perhaps the most important aspect to ensure is that the site features functional navigation. No one wants to spend time on a website that is difficult to navigate, and they shouldn't have to. By incorporating simple, yet elegant navigation into your site, you can ensure that users will not have any issues trying to move around your pages.
Color choice is extremely important, and you'll want to be sure that the color palette of your website is both easy on the eyes and inoffensive. Colors must compliment each other, and should never be overly bright or dull. In general, color should support content, and should thus be delegated to a background role.
Another important aspect of revamping your site is having your brand image consistently and strongly conveyed as possible, without going over the top. Brand identity is exactly what you are trying to convey with your website. However, in some cases it should be done in a way so that the user cannot tell that you are outwardly attempting to market to them. On a similar note, SEO, search engine optimization, must be incorporated into the site in order to obtain the best possible ranks on a search engine.
When sprucing up your website, it is of the utmost importance to work with a professional who understands the process from beginning to end. Marketing and advertising agencies, technology firms and freelance web designers can all provide you with services that will ensure a great new look, and you don't have to spend an arm and a leg on it. Make sure the designers you hire are experienced so you can rest easily knowing that your redesign is in good hands.