Running a business takes a lot of work, and in some ways it's more of an effort than it used to be. Why is this? When the internet came into our lives, the way we ran things changed forever. Nowadays your business' online presence is just as important (if not more important in some ways) than its physical presence, and having a website is one of the cornerstones to maintaining a good online reputation.
Do I really need a website?
If your business doesn't yet have a website, then you should absolutely have plans to launch one, and soon, even if you're not planning on selling your products online. The reasons for this are clear: generating sales is only one aspect of running a business successfully in the age of the internet. You need to look at your online presence as an extension of your marketing campaign, a way to advertise your business and services to potential new customers as well as keeping the customers you already have.
So the answer is yes; your business needs a website.
If I'm not selling online, what is the website for?
Think of your website as an advertisement for your company, an extra way to promote your services to the thousands and thousands of people online that have never heard of you before. Have you ever clicked on a site simply because the design caught your eye or the logo was striking to you? A well-designed website can essentially work as an online portfolio for your business and this should be used to its full advantage.
The fact of the matter is that most people do the majority of their searching online now, so if your business lacks a presence across the web then you might find that your presence in the real world is affected negatively. Basically, your website is there to do the work for you; develop a strong brand for the site and then populate it with testimonials, information about your business, blogs and more. Even if you're not selling products online, customers will be drawn to the site and may take their business to you at a later date. The aim with a website, ultimately, is to get people to remember your business and raise awareness of its existence, thereby generating traffic and leading to increased business for you.
How do I make one?
There are plenty of ways to build a website now and a lot of the time it won't cost you a thing. However, it's worth thinking about hiring the services of a professional for a business site. A site for a company or business is quite different from a personal website; it needs to reflect a professional, consistent brand with everything laid out clearly and cleanly. A professional web designer knows their way around the process and can help you to develop your brand and website based on their expertise.
For example, if you live in the North East and want to build a website, search something like 'web design Middlesbrough' to see what services are available near you. Just remember that a website is now a vital aspect of successful business and that creating it yourself may not be the best way to build up an online presence. Professional web designers know what makes a website great, so why not put your trust in them and let them do the work for you?